KWFinder reviews: 10 SEO experts opinions

KWFinder (affiliate link) is a keyword research tool used to discover high search volume and low SEO difficulty keywords. It’s very easy to use with a user-friendly interface and most importantly, with metrics to provide immediate support with your SEO efforts. More details are covered in the following article “KWFinder: Discover Thousands of keyword ideas“.

This article summarize 10 SEO experts opinions on KWFinder

Brian Dean

Is an internationally recognized SEO expert. He is the founder of Backlinko.

Since launching Backlinko in 2012, Brian quickly made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online.

Brian Dean opinion on KWfinder

KWFinder is A powerful keyword tool that’s also easy to use. it is quickly becoming one of my favorite go-to keyword research tools.


Because it has lots of the features that other tools have. But unlike most other tools, KWFinder is VERY intuitive.

My Favorite Feature: Keyword Difficulty

As you might expect, this tells you how hard it will be to rank for that keyword. But unlike most other tools, KWFinder automatically shows a Keyword Difficulty score next to every keyword. (So there’s no need to click on every single one to see its difficulty score… which gets old fast)


At $29/month you really can’t go wrong with a KWFinder subscription. Great value.

Rob Marvin

Rob Marvin is the Assistant Editor of PCMag’s Business section. He covers startups, business, and venture capital, and writes features, news, and trend stories in all manner of emerging technologies.

Rob Marvin opinion on KWFinder is a purpose-built SEO solution that doesn’t have the big toolbox like Moz Pro and SpyFu. But the functions it focuses on, it handles very well. As you might have guessed from its name, KWFinder, which begins at $29.90 per month, is laser-focused on ad hoc keyword research and recommendations. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy.


  • Great ad hoc keyword search.
  • Low price.
  • Keyword lists and management functionality.
  • Detailed related keyword suggestions.
  • Google SERP-specific keyword tool.
  • Rank tracking with the new SERPWatcher tool.


  • Advanced SEO tooling capabilities are limited beyond keyword-specific querying.

Richard Lazazzera

Starting his career with a background in marketing and later learning the process of starting an ecommerce business the hard way, Richard began A Better Lemonade Stand to serve as a journal to share the information he was learning as he was building his businesses.

Shortly after, he joined Shopify’s Growth Team – helping grow the world’s most innovative eCommerce platform from 60,000 to over 200,000 merchants during his tenure. He did this primarily through the process of reverse engineering and writing about the complicated aspects of building, launching, and growing an eCommerce business – inspiring, educating, and guiding hundreds of thousands of entrepreneurs around the world.

Richard Lazazzera opinion on KWFinder

KWFinder one of the best, most user-friendly, and comprehensive tools for keyword data and research. In order to make the best decisions for your website when it comes to SEO, using KWFinder can help you determine the most relevant keywords for your website that you have the ability to rank for and that people are already searching for. Use the keyword search volume to help you discover which keywords are being searched for the most, discover related keywords that make sense for your business, determine the SEO difficulty of each keyword so you can understand your chances for ranking, refine your keywords down to the location of your target market for localized accuracy and discover your competition to understand if and how you can outrank them. All of this data will help you make better decisions for your business so you have data-driven results to help you optimize your web pages for search engines in the most effective way.


  • Easy to use interface
  • Data-driven results
  • Find related & relevant keywords
  • Search for long-tail keywords
  • Determine difficulty ranking of keywords
  • Discover the search volume for each keyword
  • Understand the advertising costs of keywords
  • View the websites that are already ranking for each keyword
  • Narrow down results by location
  • Search for keywords in 40+ languages
  • 10-day free trial


  • Potential for inaccurate data & estimations: Since some aspects of SEO are based on educated theories, some of the data that KWFinder reports can be over or underestimated. This, however, applies to all keyword research tools.

Adam Connell

Is a writer how is an expert in digital marketing strategies, tactics, and tools.

he have been featured on sites like: CIO, Huffington Post, Forbes, SEJ, GoDaddy, and more.

Adam Connell opinion on KWFinder

If you’re just getting started with SEO, this is a great tool to use thanks to its simplicity and lower price point compared to other tools.


  • backlink analysis,
  • rank tracking or keyword research – this is a nice option.
  • It has the best interface of any SEO tool I have used and it’s so damn simple to use. 
  • Low price


  • The keyword research isn’t as advanced as some other tools but its ease of use and sensible price point more than makes up for it.

Lewis Parrott

Is a full-time writer at Authority Hacker and the founder The Freelance Effect

Lewis Parrott opinion on KWFinder

KWFinder is one of the best keyword research tools out there.

It’s got a seamless interface, powerful features, and beautiful design, which makes it a great choice for beginner bloggers.

But veteran webmasters can also find value in it.

We liked it so much here at Authority Hacker, we even used it exclusively for one of our sites.


  • Probably the most intuitive UI of any keyword research tool on the market
  • Strong data aggregation for keyword analysis
  • Multiple research options for unique keyword opportunities
  • Fast and high-quality support
  • One of the cheapest keyword research tools you can buy


  • Potentially strict request limitations for heavy users
  • Keyword results are capped (also affecting the import feature)
  • SERP Checker preview cannot be customized
  • Not ideal for competitor research

Justin Herring

Is the founder of YEAH! Local . he has experience for more than 15 years in the field of Digital marketing and SEO.

Justin Herring opinion on KWFinder

KW Finder. Their keyword difficulty score is fairly accurate. I would not use either Ahrefs or SEMrush for keyword difficulty as rank tracking is not their specialty.

On anything under a 39 difficulty is fairly easy with some good backlinks and if your domain has some authority you can rank for keywords above that as well.

Suganthan Mohanadasan

an experienced International SEO Consultant.

“I approach large and complicated SEO problems with incredible granularity and expertise. Get your competitive keywords ranked, solve complex SEO problems, drive organic traffic, sales, and revenue.”

Suganthan Mohanadasan opinion on KWFinder

If you want to explore new products/services that haven’t yet started to get traffic then you need to do keyword research. There are tons of keyword research tools out there but among my favorite is KWFinder as it gives you the biggest number of options: auto-suggested keywords, related search terms, and questions.

Brian Jackson

Brian has a huge passion for WordPress, has been using it for over a decade, and even develops a couple of premium plugins.

Brian Jackson opinion on KWFinder

“I have been using KWFinder for over a year now and can’t believe I haven’t shared this with you guys yet. It is hands down the best keyword research tool out there! It’s one of those rare tools you find that just never closes in your browser. It’s fast, the UI is amazing, and it is what I use to base my keyword research on for every blog post I write on all my sites.

I haven’t used Google’s Keyword Planner for a long time, and to be honest I always hated it. If you are looking for a good Keyword Planner alternative, then look no further!”

KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago.

Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It has become a crucial part of my toolset and I would not be as good of a marketer without it.

George Perry

George Perry is the Content Strategist on the Marketing team at Bandwidth.

George Perry opinion on KWFinder

KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

Hardeep Matharoo

Hardeep Matharoo SEO Manager at Best Response Media. Best Response Media launched on 2009 to help ecommerce companies closer to their customers, and make it simpler to drive traffic and sales.

Hardeep Matharoo opinion on KWFinder

KWFinder has a better presentation of results than other tools when you are doing keyword research, especially in the field of content marketing. Everything you need to know is just a click away. The keyword and related keywords with all the data (trend, search volume, CPC, PPC, and KD) are shown together. Plus, you can immediately see detailed monthly search volume and pages with the best SERP for the entered keyword.

The tool responds fast even in the free version. [I’ve used the tool] mostly for the UK clients, but this has proven to be the best tool to use for smaller markets as it gives reliable results for languages used in smaller European countries.


In my experience, I found that KWfinder is an excellent tool to search for long-tailed keywords. The difficulty score is one of the most accurate comparing it with other SEO tools like Semrush, Ahref, MOZ, etc.


  • Used by more than 500,000 customers
  • 10-day FREE trial. No credit card needed!
  • Affordable monthly subscription or discounted annual plans
  • Superb user interface
  • Includes a well-explained keyword difficulty score
  • Integrates well with other tools in the Mangools suite: SERPChecker, SERPWatcher, LinkMiner, and SiteProfile.


  • If you need to gather a lot of data on a daily basis, the Agency plan is expensive compared to the Premium and Basic plans.
  • Advanced SEO tooling capabilities are limited beyond keyword-specific querying.

Check all the prices by clicking on the link below:

KWFinder (affiliate link)